Myeongdong is one of Seoul’s most famous and energetic districts, serving as a premier destination for shopping, tourism, and dining. Located in Jung-gu, this bustling neighborhood is a consumerist haven that truly comes alive as a pedestrian-friendly shopping street, often closed to traffic.
The area is world-renowned as the epicenter of K-Beauty, packed with flagship stores and boutiques for major Korean skincare and cosmetics brands, making it a paradise for beauty enthusiasts. Beyond cosmetics, Myeongdong offers a vast array of retail options, including international fashion brands, local boutiques, and large department stores like Lotte and Shinsegae.
As evening descends, Myeongdong transforms into a legendary street food market. Hundreds of stalls appear, offering an irresistible variety of Korean street snacks, from savory Tteokbokki (spicy rice cakes) and Hotteok (sweet pancakes) to innovative treats like tornado potatoes and grilled lobster.
Historically, Myeongdong has been a center for culture and politics, housing significant landmarks such as the beautiful Myeongdong Cathedral, Korea’s oldest Gothic-style brick building. With an estimated floating population of around two million people daily, Myeongdong remains a vibrant, must-visit spot that captures the modern, fast-paced spirit of Seoul.
